Public relations, in its simplest sense, is the management of information flow from an individual or an organization to the public and target audience. It is within the sphere of marketing and advertising. However, unlike advertising, public relations operates under subtlety. Communication under the concept of public relations must be less direct, targeting the specific interests of the target audience of your brand.
Most companies, government and non-government organizations use public relations to increase the public awareness of their brands. Most of the time, PR is used side by side advertising techniques as a part of an integrated marketing campaign. The most common form of PR is shown during election campaigns.
The goal of a PR agency Singapore is to persuade its target audience to maintain a certain set of thinking, mindset or lifestyle. A good public relations agency, therefore, is creative, organized and is clear in communication of its goals. PR acknowledges that subtle communication is more effective than the direct communication.
Since Singapore is a regional business hub, many companies subscribe to public relations agencies to communicate their brands and their goals. It is important to know more about PR agencies in Singapore since they are the communication backbone of companies in the city-state.
In Singapore, PR agencies are governed by the Institute of Public Relations Singapore or the IPRS. It is the sole public relations regulating body in Singapore. Basically, the task of the IPRS is to maintain the highest standards in the public relations industry in Singapore. It was established in the 1970. It holds seminars and symposia to facilitate exchange of ideas among public relations practitioners in the city-state.
There are a lot of PR agencies operating in Singapore. Some of these agencies are part of international advertising companies. One example is the In.Fom Asia and Ogilvy Public Relations. According to their website, Ogilvy “operates at the intersection of influencer management, behavior change and narrative to create, improve and amplify brand favorability and reputation.” They were awarded as the “Most Creative Agency” several times.
Another multinational PR agency in Singapore is the Lewis PR. It has 25 wholly-owned offices around the world. They capitalize on the power of storytelling in their marketing campaigns.
The Hoffman Agency established its Singapore office in 1996. Their clients are mostly technology and IT companies. They also specializes in digital marketing.
Because of the advent of the internet, there is an apparent boom in digital marketing nowadays. Public relations agencies acknowledge that the audience is now social media savvy, thus, they must employ strategic social media advertising as a part of their whole communication campaigns. These changing trends affect the strategies of these pr agencies. As mentioned, they have started to incorporate this emerging type of marketing communication.
Most companies, government and non-government organizations use public relations to increase the public awareness of their brands. Most of the time, PR is used side by side advertising techniques as a part of an integrated marketing campaign. The most common form of PR is shown during election campaigns.
The goal of a PR agency Singapore is to persuade its target audience to maintain a certain set of thinking, mindset or lifestyle. A good public relations agency, therefore, is creative, organized and is clear in communication of its goals. PR acknowledges that subtle communication is more effective than the direct communication.
Since Singapore is a regional business hub, many companies subscribe to public relations agencies to communicate their brands and their goals. It is important to know more about PR agencies in Singapore since they are the communication backbone of companies in the city-state.
In Singapore, PR agencies are governed by the Institute of Public Relations Singapore or the IPRS. It is the sole public relations regulating body in Singapore. Basically, the task of the IPRS is to maintain the highest standards in the public relations industry in Singapore. It was established in the 1970. It holds seminars and symposia to facilitate exchange of ideas among public relations practitioners in the city-state.
There are a lot of PR agencies operating in Singapore. Some of these agencies are part of international advertising companies. One example is the In.Fom Asia and Ogilvy Public Relations. According to their website, Ogilvy “operates at the intersection of influencer management, behavior change and narrative to create, improve and amplify brand favorability and reputation.” They were awarded as the “Most Creative Agency” several times.
Another multinational PR agency in Singapore is the Lewis PR. It has 25 wholly-owned offices around the world. They capitalize on the power of storytelling in their marketing campaigns.
The Hoffman Agency established its Singapore office in 1996. Their clients are mostly technology and IT companies. They also specializes in digital marketing.
Because of the advent of the internet, there is an apparent boom in digital marketing nowadays. Public relations agencies acknowledge that the audience is now social media savvy, thus, they must employ strategic social media advertising as a part of their whole communication campaigns. These changing trends affect the strategies of these pr agencies. As mentioned, they have started to incorporate this emerging type of marketing communication.